Magento 2.1 – Just the Right Features to Empower Marketers and Merchandisers

Magento 2.1 brought with it a number of appealing changes that ecommerce businesses simply loved. It has all the great features to provide online shoppers with excellent shopping experiences.

It’s important to note that it’s the marketers and the merchandisers who create compelling campaigns for promotions and the platform that supports ecommerce empowers them with the numerous built in features.

Magento 2.1 gives you the power to create memorable shopping experiences for your customers – faster and in the easiest way possible.

Here’s how Magento 2.1 can help:

It drives sales and improves productivity

Magento 2.1 has new features for content staging and preview. You can stage and preview all types of content such as updates to products, categories and categories too. User friendly tools have been developed with extensive usability testing and the entire process of staging and previewing before you add new products or categories is made very simple and fast. It also has a new timeline dashboard that provides store owners with at a glance scheduled updates so that your sales and marketing team can use the data to maximize the impact. With Enterprise edition 2.1, you can preview this information across the sit and share the links so that reviews and approvals are easier.

Boosts conversion rates

In order to streamline the checkout process, the Magento 2.1 has a number of enhancements to increase the efficiency of the checkouts and boost sales. PayPal in-context checkout greatly increases the conversions as the customer does not have to leave your website in order to complete the payments. Securely storing credit cards is a great way to quickly pay especially for frequent purchases. Customers just love to pay quickly and checkout without having to manually type in the credit card information.

Scale for growth

One of the newest features of Magento 2.1 is that it comes loaded with Elastic Search which is a powerful search technology that supports over 33 languages or quickly searching the site. You can set stop words, search synonyms and can handle large catalogs that are required by fast growing merchants. The configuration for elastic search is fairly simple and you can begin using it right away.

Improved management experience

There have been significant changes to the way Magento is administered. The new technology elastic search enables you to quickly find customer records or orders and assign search synonyms that can be used to better navigate the site.

Deploy in the Magento cloud

Deploying in the cloud ensures that you can create amazing customer experiences without worrying about the infrastructure to support it. This is mainly because the cloud ensures that you get a highly customizable, secure and scalable storefront built on AWS. It is optimized for rapid deployments and high performance.

Magento allows you to flexibly deploy your store in any environment you wish – whether on the cloud or hosted or on-premises.

Magento is truly the most apt platform for ecommerce development. It is ever evolving and enables store owners to sell better and convert better!

What Ecommerce Marketing Could Provide Your Business

It is one thing to run your successfully business on a day to day basis. But with the changing economic and social climate, this task is getting more and more complicated. With the arrival of the internet came new avenues and technology that everyone involved in business simply could not ignore. One of the biggest of these new technologies is the internet. To ignore the internet can mean failure for a small business these days.

If you have a small business that you have been trying to successfully run, you know that it can be a bit difficult to do as well as you might hope. This is why you need to take advantage of all the opportunities that you can get in terms of marketing so that you can be more successful. Many small businesses have gained quite a bit from ecommerce marketing. This is placing your products and services online through automated websites to help you with your customers and sales.

Having an ecommerce marketing website will help you take orders all day long without you having to be there. This is a huge advantage to the small business owner because time is already restricted as you are so busy. This site can be online taking orders for you whether you are working or not. The automated sales process that it provides you is amazing.

Staying in touch with customers is very important. Doing this all on your own will require hundreds of hours of focused work. With ecommerce marketing today, these processes can be automated. Shopping carts for example have the ability to continue contact with your customers and clients automatically suggesting additional products or services helping to produce more sales. These automated systems help you tremendously since it’s hard to do all the work by yourself.

Many might not be aware of this, but the internet is one of the best places to advertise to your local market. While most people might think the internet is only for the largest of companies, many have been using variations of ecommerce marketing to be successful in their own neighborhood. With a small business this type of cheap advertising is very effective since you can get customers at very low costs.

While it might seem a bit overwhelming, the process of getting your goods and services online through automated methods isn’t that hard. You should take advantage of ecommerce marketing today so that you can attract new customers from your local area and have more success.

The Worst Affiliate Marketing Strategy You Can Possibly Have

People starting out as an affiliate marketer usually realize that they need an affiliate marketing strategy. Unfortunately the affiliate marketing strategy often adopted is to promote their affiliate link anywhere and everywhere they can think of and send those who click on it directly to the website of the affiliate merchant.

Quite simply – that is the worst affiliate marketing strategy you can possibly have.

Let’s discuss why that is the case.

At first, you may be inclined to say – what’s wrong with that affiliate marketing strategy? After all, I earn a commission on every sale that is made. True enough – but now take a look at the long-term implications.

Firstly, the long-term benefit of your referral goes to the merchant, not you. Although you earn a commission, he will have gained a subscriber to his/her list and so can market other products to that person, over and over again. In other words, although you made the effort and earned an initial commission, you will not get a single cent for all those future sales.

Secondly, the large percentage of the people who click on your link and go the merchant’s sales page will not buy the product. A conversion rate of 2% for sales pages is regarded as a creditable effort so that means 98% of those people you sent to the merchant will not buy. However, you can be pretty certain that the merchant will have a way of capturing their email addresses. He may not get all of them but those he does get will then receive future offers and may become future customers. His customers – not yours!

So adopting that affiliate marketing strategy will result in you missing out big-time.

So the lesson to be learned is, whatever else you do, capture your visitors email address. Offer them a free product or service to entice them to give you that all-powerful email address.

Suddenly your strategy takes on a different complexion altogether. It might go something like this…

  • You set up a blog or website and offer a free download in return for the visitors email address. The download can take many different forms – ebook, report, video, audio – just make sure that it is on a theme related to the product you are promoting
  • Send the sign-ups to a thank you page that confirms their subscription and refers them to their email for their download link. However, at the foot of this page you also encourage them to continue by clicking on a link which is, of course, your affiliate link to the product your are promoting.

Can you see the powerful difference?

Your new affiliate marketing strategy results in you beginning to build a list. You still pick up commissions from your referrals but you now have the opportunity to:

  • promote your affiliate link over and over again in a variety of ways
  • build a relationship with the subscriber to earn their trust so they often buy your recommendations.
  • promote not just ONE product, but many products over time, all earning you commissions
  • learn more about your subscribers so that you can tailor your offers to give them what they want

So now you are warned – avoid that worst affiliate marketing strategy where you simply promote your affiliate links. Instead, be a smart affiliate marketer and adopt the strategy of list building and promoting your list.